Social media is a free marketing tool in which any veterinary clinic or hospital can easily use! Instantaneous outreach and promotion are important to any business, and engaging in social media as part of your hospital's overall marketing strategy is essential to keep in touch with clients and the community. There are also challenges with social media engagement, including what and when to post, the need to continuously maintain your hospital's public image and dealing with potential negative comments from the public.

Dr. Caitlin DeWilde is a practicing veterinarian who is also the owner of The Social DVM, a company that assists veterinary clinics and hospitals across the country with their social media marketing strategies.

In this episode, she talks with podcast host, Dr. Joanne Carlson, about the "ins and outs" of understanding and planning a social media marketing strategy, and how to deal with negative situations if they should arise.